LEADERSHIP
Carla balch | founder & ceo
Carla is a tenured President and CEO with expertise building infrastructure and growth in the healthcare technology market by spearheading pioneering oncology software. As Founder /CEO, her motivation to create ground-breaking products and innovative market strategy is rooted in the belief every patient deserves the best care available. Carla developed her passion for patients and technology as Director of Product Development and Sr. Financial Operations Manager of SOS/ACORN, an oncology research company and community research network formed from West Cancer Center in Memphis, TN. Prior to Spesana, Carla served as President of Nantcare, a California-based oncology clinical trials and technology company. As President and CEO of Altos Solutions, the first web-based oncology electronic medical record and big data company, Carla led its sale to Flatiron Health, a Google-Ventures backed organization that was acquired by Roche.
A graduate of University of Memphis with a cum laude Master of Science in Psychology, Carla holds patents for machine vision and molecular diagnostic interpretation and serves as a Healthcare Board Member of the Federal Reserve Bank in St. Louis, MO.
JUSTIN FRIEDLY | CHIEF COMMERCIAL OFFICER
Justin Friedly is Chief Commercial Officer at Spesana, Inc. He brings more than 20 years of healthcare sales & marketing experience, delivering high impact solutions to both clients and emerging organizations. Friedly has operated across numerous disease states - most notably oncology, genomics, & precision medicine solutions.
In his current role, Friedly oversees the development & execution of Spesana’s commercial strategy to lead the convergence of multiple core functions in the healthcare ecosystem across the patient continuum of care. He believes that Spesana will ultimately drive improved outcomes and increased efficiencies to the delivery of care across all diseases.
Prior to Spesana, Friedly held commercial Director & VP leadership roles at Foundation Medicine & Caris Life Sciences focused on value-based enterprise level partnerships with health systems, academic medical centers, group purchasing organizations, and larger community groups. Earlier in his career, he held sales roles with increasing levels of responsibility at Johnson & Johnson, Ventana Medical Systems, Roche Diagnostics, and BioFire-BioMeriuex.
Friedly holds a Bachelor’s degree in Biochemistry from the University of Colorado. He also holds a Master’s degree in Business Administration focused on Marketing from the University of Colorado.
GLENN koepnick | SVP Engineering
Glenn began working in the healthcare software industry in 1998 with a small company that had a client-server Electronic Medical Record (EMR) program. That company, along with Glenn, was acquired by Eclipsys Corporation. But, before Eclipsys was merged with Allscripts, Glenn left to join Altos Solutions as employee number 4 and worked to create the first web based EMR in the industry. Altos Solutions was purchased by Flatiron Health, which was ultimately sold to Roche. Prior to joining Spesana, Glenn worked for companies specializing in MDx ordering and clinical trial matching software. Glenn started his career at Hughes Missile Systems Company in Tucson, Arizona before switching over to healthcare.
Glenn has a BS in Software Engineering from the Oregon Institute of Technology.
Linda Andrews | VP Clinical Education & Services
Linda has more than 30+ years of nursing, clinical research, training, and leadership experience. She started her career at ProMedica Health Systems, working in neurology and the cardiac intensive care unit. She transitioned to an outpatient clinic for Indigent patients before moving into clinical research. Linda moved over to industry, where she was the Research Director for Terumo Cardiovascular, then later Novartis Pharmaceuticals where she was the Midwest Manager for Nurse Educators. Linda made the jump to healthcare technology as the National Director for the Clinical Engagement team at Inteliquet, a clinical trial matching platform.
Demonstrated success in building and leading field clinical teams that partner with healthcare professionals (HCPs) across the US, successfully transforming clinical operations using information technology to support clinical decision support, clinical research, payor reimbursement, molecular diagnostic ordering, virtual tumor board conferences and patient adherence. In her current role, Linda provides strategic oversight, provides clinician and vendor training, On-Boarding, and ongoing Customer Support for a “white-glove” customer service experience.
Linda holds a bachelor’s degree in education from the University of Toledo and a Master of Science in Nursing from Walden University. Linda is certified in Oncology Nursing, Clinical Research and New Product Development and she holds an active nursing license for the states of FL and MI.